Privacy Policy

"AMAI NATURAL, S.A.P.I. DE C.V.", (hereinafter "AMAI") with an address located at Calle Diagonal de San Antonio 1204, interior 4. Benito Juarez, c.p. 03020, Mexico City, values the privacy of the User and is committed to protect the personal information ("Personal Data") that is collected in the course of the commercial or service relationship with our Users, customers, suppliers, service providers and general public (hereinafter the"User") In this sense, AMAI makes known the present Privacy Notice ("Privacy Notice"), which can be consulted on the website referred to as the "Platform").

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For what purposes will the User's Personal and/or sensitive data be used?

The Personal Data of the User, that AMAI collects, will be used with the purpose of providing the Users with the services and products that they have requested, informing them about changes in them and evaluating the quality of the service that is provided. For the above mentioned purposes, it is required to obtain the following Personal Data:

Data of an identifying nature;Name and Surname;Date of birth;Sex;Address;Email address and contact information;Bank and billing details.

AMAI will only have access to the information provided by the User in a personal and direct way; through e-mail, the Platform or other direct contact in a remote digital way.

AMAI is an institution committed to the privacy of minors and disabled people; therefore, it refrains from intentionally collecting and/or treating Personal Data of minors and disabled people without the express consent of their parents, tutors or legal representatives. If you are a parent, guardian or legal representative of a minor or incapable and you know that Personal Data has been provided to AMAI without your consent, you may request that it be cancelled by means of the procedure and means described in this Privacy Notice, adding to the request a description of the relationship or kinship that is kept with the minor, as well as a simple copy of the documentation that proves such circumstances.

 Users may immediately request the cancellation of the sending of advertising emails by AMAI at any time, by means of the link "Cancel subscription" which is inserted in the emails that AMAI sends to the Users.

By registering, using the services, accepting the delivery of advertising and promotions, enabling push notifications for the application, accessing, browsing and / or using the website (hereinafter the "Platform"),the User, constitutes in an unequivocal and immediate way, the tacit consent regarding the use of the Website, under the use of this Agreement.

 Likewise, the User acknowledges having read and accepted the applicable Privacy Notice for the processing of their personal data, located within the Website.

What is the legal basis for the processing of the User's Personal Data?

The legal basis for the processing of the User's Personal Data is precisely the execution of the contract for the provision of services and/or products that the User has contracted.

 AMAI is committed to ensuring that the information collected is treated under security measures, always guaranteeing its confidentiality.


To whom can the User's Personal Data be communicated?

During the term that the Personal Data of the User is kept, AMAI may communicate them to providers of administrative and/or accounting services, financial and/or banking institutions that request it for the liquidation of the Products and/or Services, third parties that are involved in the creation or development of diverse communication relationships in which AMAI has interference regarding the services, as well as to providers of diverse services that maintain collaborative relationships with AMAI or providers of diverse technical services that maintain or do not maintain collaborative relationships with AMAI.

In the event that any public and/or governmental body requests information, either by internal or external audit, the Users will be informed in advance.

For what period of time will the User's Personal Data be kept?

The User's Personal Data will be kept during the time that he/she is interested in AMAI's services and does not request the deletion of the Personal Data. 

What rights does the User have in relation to his/her Personal Data?

The User has the following rights in relation to his/her Personal Data: 

- Right to access your Personal Data

- Right to request correction or deletion

- Right to request limitation of treatment

- Right to object to treatment,Right to the portability of your Personal Data

- The right to lodge a complaint with a supervisory authority

The User has the right to access, rectify and cancel his or her Personal Data, as well as to oppose the processing of such data or revoke the consent that has been granted for such purpose, through the procedures that we have implemented.

If the User has given his or her consent for any specific purpose, he or she has the right to withdraw the consent given at any time, without this affecting the lawfulness of the processing based on the consent given prior to its withdrawal. 

For this purpose, the User may send a free letter to AMAI at the following contact details:


To exercise the rights described above, Users must accompany their request with the following: 

1. The User's name and email address to communicate the response to your request.

2. A copy of the documents proving the identity or, where appropriate, the legal representation of the User.

3. The clear and precise description of the User's Personal Data with respect to which it is sought to exercise any of the aforementioned rights.

In the case of this Privacy Notice, the response to the User's request will be made in the e-mail provided.

In the case of requests for rectification of Personal Data, the User must indicate in the request, in addition to the above, the changes to be made and provide the documentation supporting the request.

AMAI shall respond to any request within a maximum period of 20 (twenty) working days from the date the corresponding request is submitted, so that, if appropriate, the request is made effective within 15 (fifteen) working days from the date the response is communicated.

 In the case of requests for access to the User's Personal Data, the request will be sent, subject to proof of the identity of the applicant or legal representative, as appropriate. The above-mentioned periods may be extended only once for an equal period of time, provided that the circumstances of the case so justify.

If the User considers that his or her rights regarding the protection of his or her Personal Data have been violated, he or she has the right to turn to the corresponding authority to defend their exercise. The authority is the National Institute of Transparency and Access to Information and Personal Data Protection ("INAI"), its website is:

Are there any automated decisions, profiling or applied logic regarding the User's Personal Data?

We inform you that in the treatment of the User's Personal Data there are no automated decisions or profile elaboration where an applied logic is required.

How can we collect Personal and/or Sensitive Data from Users?

Personal Data may be collected through the following means:

- Directly, when provided by the User

- By physical databases

- Through online databases

- Through personal networks of AMAI collaborators

- By telephone, remote digital, or any other means considered suitable for the execution of services of the nature of AMAI

- Through social networks

The use of AMAI platform analysis technologies.

It is made known to the user that the platform usescookies,web beaconsor differentbugs, through which it is possible to analyze your behavior as an Internet user within our portal, in order to provide better service and user experience when browsing the platform, as well as offer services based on your preferences. The information we collect through these technologies will be used for the following purposes:

- Platform analysis and statistics.

- Improve the service, quality and performance of the Platform.

- Offer you new products and services based on your preferences.

The information we get from these analysis technologies are the following:

- Technical characteristics of the User's equipment.

- Region in which the User is located.User's browser type.

- User's operating system type.

- Date and time of the User's access and exit from the Platform.

These technologies can be disabled as long as you have a web browser with private browsing and it is enabled. However, disabling or blocking these Analysis Technologies may cause the Platform to malfunction.

Security Measures

It is made known that, with the purpose of avoiding any undue treatment to the User's Personal Data, AMAI has adopted and, will maintain at all times, the security, administrative, technical and material measures necessary for the protection of this against damage, loss, alteration, destruction, access, use or unauthorized treatment.

How can the User find out about changes to the Privacy Notice?

This Notice may be modified, changed or updated from time to time as a result of new legal requirements, the needs of the services offered on the Platform, privacy practices, or changes in the trading model or other causes.

AMAI undertakes to keep users informed about the changes that this Privacy Notice may suffer through the publications in the Platform, or through any other means that AMAI considers appropriate to keep you informed about such circumstances.

 AMAI carries out the processing of the User's Personal Data and/or sensitive Personal Data in accordance with the principles of legality, consent, information, quality, purpose, loyalty, proportionality and responsibility in terms of compliance with the applicable provisions.